研究重点

 

 研究重点


1.顾客满意度研究
       消费行为心理研究、消费满意度评价、满意度影响因素研究、满意度对产品/服务的影响、消费者满意度期望分析。

2.品牌及企业形象研究
       包括品牌及企业知名度、品牌及企业美誉度、品牌忠诚度、品牌建设、品牌人群定位、品牌个性定位、品牌形象、品牌测试、品牌延伸、品牌对购买的影响、品牌传播途径及效果研究。

3.细分市场研究
       市场环境分析、行业分析、进入机会分析、目标和潜在消费者研究、市场细分、市场进入策略、市场份额动态、价格变化趋势、市场促销效果。

4.消费行为研究
       消费习惯研究、消费态度研究、消费需求研究、购买动机研究、消费者决策过程及影响因素分析、消费者生活特性分析(China Values)。

5.产品研究
       新产品开发研究、概念测试、产品属性测试、命名测试、产品测试、包装测试、促销测试、营销创意测试、市场进入策略研究、营销组合研究、产品价格研究、分销渠道研究、产品追踪研究 。

6.广告及传播效果研究
       包括广告方案测试、广告策略、竞争对手广告监测、信息传播主题及方案测试、媒体接触习惯调查、传播效果跟踪测定。

7.竞争对手与策略分析
       竞争行为分析、竞争资源和组织、竞争定位和策略、对比分析、竞争对手广告宣传策略分析。

8.投资评价研究
       零售业投资环境研究、商圈研究、投资风险预测、投资收益率分析、投资综合效益比较。

9.数据挖掘研究
       针对企业大量的数据积累,进行有针对性的再次可利用挖掘。将历史和现有的用户信息、销售信息、行业信息等进行分类统计分析,从中找出对今后的工作具有前瞻的结论。比如电信系统根据现有客户的使用模式变化、背景信息分析,可以建立现有用户满意度与流失倾向预警,以便对这些流失可能性高的客户有针对性地采取主动营销措施。

10.跨国商务咨询
      配件商与组装商寻找、外包生产、行业研究、行业目录等。

11.直复营销
      电话营销(40线)、Email营销、Web营销、会议营销等。

12.企业培训
       开展市场研究系列课程培训(问卷设计-抽样执行-数据处理-SPSS统计分析-报告撰写等);SPSS专项培训(数据处理-基础分析-高级分析-相关分析软件与方法);竟争情报研究培训(竞争情报基础与体系设计-竞争体系研究方法与收集方法-竞争资料数据分析方法与报告撰写陈述);满意度与服务提升系列课程培训(CRM、服务营销、服务管理、投诉处理等);创新营销系列培训(定位、品牌、细分等)。

 

  


 

 

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Our Research

 

1)Consumer Satisfaction Research
Including Consumer Satisfaction Evaluation, Influence Factor of Satisfaction Research, Satisfaction Influence to Product and Service, Consumer Satisfaction and Expectation Analysis.

 

2)Brand and Corporation Image Research
Including Brand and Corporation’s Perception, Brand and Corporation’s Credibility, Brand Loyalty, Brand Building, Target Consumer Positioning, Brand Character Positioning, Brand Image Test, Brand Extending, Brand Influence to Purchase, Brand Broadcast Way and Effect Research.

 

3)Target Market Research
Market Environment Analysis, Industry Analysis, Entering Chance Analysis, Target Consumer Research, Market STP, Market Entering Strategy, Analysis of Market Share, the trend of Price Variety Analysis, Market Promotion Effect Analysis.

 

4)Consumer Behavior Research
Consumer's Usability and Attitude Research, Consumption Research, Incentive of Purchase Research, Consumer Decision-making Process and Influence Factor Analysis, Consumer Life Character Analysis.

 

5)Product Reserch
Including New Product Developing Research, Conception Test, Product Character Test, Naming Test, Product Test, Packing Test, Promotion Test, Marketing Idea Test, Market Entering Strategy Research, Product’s Price Research, Sales Channel Research, Product Tracing Research.

 

6)Advertisement and Its Effect Research
Including Advertisement Scheme Test, Advertisement Strategy, Competitor’s Advertisement Monitoring, Information Broadcasting factor Test, The habit of Media Contacting Research, Broadcasting Effect Test.

 

7)Competitors and Competitive Strategy Analysis
Including Competitor’s Behavior Analysis, Competitor’s Resource , Competition Positioning and Strategy, Contrasting Analysis, Competitor’s Advertisement Strategy Analysis.

 

8)Investment Estimate Research
Including Investment Environment Research, Retailing and Commerce influence Research, Investment Risk Forecasting, Investment and Yield Analysis, Investment Integrated Benefit Compare.

 

9)Data Mining Research
To mine the mass data of corporation, to statistic and analyze the history and existing consumers’ information, sales information, industry information and so on, to find forecasting result.

 

10)Oversea business consulting
International OEM,components supplier and contract manufacturing, industry research and industry catalogue,etc .

 

11)Direct Marketing
Telephone marketing,Email marketing,Web marketing,Conference marketing, etc.

 

12)Technical training
Marketing Research Training
SPSS Training Competitive Intelligence TrainingSatisfaction Research and Service Improve TrainingMarketing training.

 

 

 

 

 

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